The Ultimate Marketing Program to
Build Your Kitchen & Bath Design Business
Strategy
We Give You All The Marketing & Support
While You Keep Creating Beautiful Designs
If I ask a business owner about their marketing plan, the answer almost always comes back in terms of tactical marketing: They send direct mail, create a website... those kinds of things. But the key to effective marketing is to master the strategic side... AND the tactical.
What you SAY in your marketing... and how you say it... is almost always more important than the marketing medium where you say it. Both are important of course, but the real leverage is in the messaging itself... and that's the strategic side of marketing.
In fact, when a marketing campaign doesn't work, the tendency is almost always to blame the marketing medium, the tactical part of the plan, without any regard to how good or bad the strategy behind that marketing piece was. With Kitchen Design Partner you'll have the strategic message that says things in a way that will make a profound difference in your marketing results.
Power Your Business With The Marketing Strategy
That Matches The Quality Of Your Workmanship
1. Capture Interest
This is simply the process of saying the right things to get noticed. In order for our business to work, we must first get their attention. Simple to say, but often difficult to pull off, unless you strike their emotional hot buttons.
2. Engage Prospective Buyers
Once you’ve caught your prospects’ attention with an effective Interrupt message, you need to promise to provide them with information that will help them make the best decision possible. You engage prospects by capturing their attention gained through your interrupt message, and carrying that energy and focus on through to the next element of the message.
3. Facilitate An Informed Decision
After we interrupt and engage prospects based on emotional hot buttons, we provide information that helps them understand the problem your product solves in a logical way. Then, we prove why / how the product solves the problem. We do this by providing detailed, quantifiable, specific, inside-reality-revealing information. This transforms an emotional sell to a logical sell.
4 Provide A Low-Risk Call To Action
Once you capture your prospect's attention, engage them by promising a solution, and provide the educational information that makes our solution believable, we offer the prospect a low-risk way to take the next step in the sales process. We do this by offering a free marketing tool such as a report, brochure – or an incentive to provide them a clear next step in the purchasing process.